Business Research
Business Research Methods Books
Basic Business Research Methods
Organizations use research, especially in market research activities. Market research is used to identify potential markets, the needs and wants of each, how those needs and wants can be met, how products and services could be packaged to be most accessible to customers and clients, the best pricing for those products and services, who the competitors are and how best to complete against each, potential collaborators and how to collaborate with each -- and many other applications of research. Organizations can conduct this research without having to have advanced skills. This topic aims to explain the most important practices in research that provide the most useful results.
Business Research Process
- Plan Your Business ResearchThe following information is intended to give the reader some general guidance about planning a basic research effort in their organization. The rest of the information in the section presents an overview of methods used in business, how to apply them, and how to analyze and interpret and report results.
- Selecting Which Business Research Method to UseThe following table provides an overview of the major methods used for collecting data during evaluations.
