Marketing References
Dictionary of Marketing Terms by Call Number: Electronic Book CollectionISBN: 9780764112140Publication Date: 2000-04-01
Dictionary of Business Terms by Call Number: Electronic Book CollectionISBN: 9780764112003Publication Date: 2000-05-01
Concise Encyclopedia of Professional Services Marketing by ISBN: 9780789036902Publication Date: 2008-12-09
How to Find Business Information by ISBN: 9780313362804Publication Date: 2011-07-01
Reference Databases
Your library liaison has compiled a list of reference databases available at JBC Library to assit you with your research. All electronic databases can be accessed through the library's A to Z list.
- Associations UnlimitedThe premier source for associations - use this database to locate approximately 460,000 international and U.S. national, regional, state, and local nonprofit membership organizations in all fields, including IRS data on U.S. 501(c) nonprofit organizations. The database is also used to monitor association trends; identify related associations; networking and making professional contacts; marketing to associations, their members and markets
- Biography Resource Center Comprehensive database of biographical information on over 320,000 people from throughout history, around the world, and across all disciplines and subject areas.
- Book Collection: Nonfiction A research, cross-curricular database, that provides content representing a wide spectrum of works, including popular series from top book publishers. It contains informative abstracts and searchable full text for more than 3,370 popular nonfiction books in core subject areas, as well as information on careers, health, sports, adventure, technology, life skills and more.
- Credo ReferenceCredo Reference covers every major subject, with easy access to trusted content from over 70 of the world's leading academic publishers. This aggregate database includes 538 hundred highly-regarded reference titles, and seamless linking to other valuable and trusted information sources to speed your research.
- Funk & Wagnalls New World EncyclopediaThis database indexes over 25,000 records, covering an array of topics, containing various images, and offers brief biographies as well as information in a variety of subject areas.
- Gale Virtual Reference LibraryContains over 20 full-text reference books covering the arts, biography, business, environment, history, literature, medicine, multicultural studies, geography, and science.
- Learning ExpressThis interactive online database features more than 300 practice tests based on official school and career exams, including ACT, SAT, GED, ASVAB, Firefighter, Police Officer, Paramedic, EMT Basic, U.S. Citizenship, Postal Worker, Cosmetology, and Real Estate Sales Agent & Broker Exams, among others. Includes math & reading practice for 4th grade through high school, school and college admission tests and Advance Placement tests.
- Literary Reference CenterA comprehensive literary full-text database that provides a broad spectrum of information on thousands of authors and their works across literary disciplines and timeframes.
- Literature Resource CenterA complete literature reference database of information on literary figures from all time periods writing in such genres as fiction, nonfiction, poetry, drama, history, journalism, and more.
- Mental Measurement YearbookThis database provides users with a comprehensive guide to over 2,000 contemporary testing instruments, with entries containing descriptive information and within such diverse areas as psychology, education, business, and leadership.
- MLA Directory of PeriodicalsContains all information available on the journals and series on the bibliography's Master List of Periodicals. The entries list editorial addresses, phone numbers, fax numbers, e-mail addresses, frequency of publication, descriptions of the periodicals' scopes, circulation figures, subscription prices and addresses, advertising information, and submission guidelines.
- MLA International BibliographyThis database is an index of journal articles, books and dissertations pertaining to literature, language, linguistics and folklore.
- Twayne Author SeriesA database of literary criticism offering in-depth introductions to the lives and works of writers, the history and influence of literary movements and to the development of literary genres.
- United States Patent and Trademark (PTO)Searchable databases of U.S. patents with full text of all U.S. patents issued since 1976 and full-page images of each page of every patent issued since 1790.
Online Reference Resources
- Martindale's Calculators On-Line Center(Calculators, Applets, Spreadsheets, and where Applicable includes:Courses, Lectures, Manuals, Handbooks, Textbooks, Simulations, Animations, Videos, Movies, etc.)
- Acronym FinderThe Acronym Finder is a searchable database of more than abbreviations and acronyms about computers, technology, telecommunications, and the military.
- lexicool.comlexicool.com offers primarily a directory of "all" the online bilingual and multilingual dictionaries and glossaries freely available on the Internet. It is a resource intended for translators, linguists, language students and all those interested in foreign languages.
- Encyclopedia.comGet facts, information, biographies, and definitions with online encyclopedias and dictionaries.
Subject Guide
Marketing Dictionary
Reference Print Collection
The Reference Reading Room is located on the first floor of the John B. Cade Library. The Department has electronic resources and a comprehensive collection of print titles. Professional librarians and competent assistants are available and ready to provide personal assistance.
The reference collection includes:
- Standard print dictionaries – general and specialized
- Standard print encyclopedia – general and subject
- Almanacs
- Atlases
- Maps
- Handbooks and manuals
- Directories
- Subject guides
- Electronic resources – indexes, books
- Specialized electronic books
If you have any questions or need assistance using the reference collection please contact the Ask Here Desk at (225)771-2841.