Suggested Marketing Journals
All journals listed on the suggested maketing journal list can be found at John B. Cade Library.
- Journal of MarketingCoverage: 1936-2007 (Vols. 1-71)
Links to External Content: 2008-2013 (Vol. 72, No. 1 - Vol. 77, No. 1)
Published by: American Marketing Association - Journal of Marketing Research (JMR)Coverage 02/01/1964 to present.
- Journal of Consumer ResearchCoverage: 1974-Present (Vols. 1-)
Published by: The University of Chicago Press - Journal of RetailingPublisher: Elsevier Science (All journals by publisher)
ISSN:0022-4359 (Paper)
Subject: Commerce - Journal of the Academy of MarketingCoverage includes 03/01/1994 to present (with a 12 Month delay)
*Full text delay due to publisher restrictions ("embargo") - Marketing ScienceCoverage:01/01/1982 to present (with a 60 Month delay)
*Full text delay due to publisher restrictions ("embargo") - Harvard Business ReviewWritten for upper level management. Presents analysis of management problems and helpful commentary on advanced thinking and practice in all fields of management and administration. Coverage 10/01/1922 to present
- Journal of AdvertisingProvides a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice. Coverage 03/01/1972 to present.
- Journal of Advertising ResearchSeeks to act as a research and development tool for professionals in all areas of marketing including media, research, advertising and communications. Coverage: 03/01/1965 to present.
- Management ScienceCoverage: 1954-2007 (Vols. 1-53)
Links to External Content: 2008-2013 (Vol. 54, No. 1 - Vol. 59, No. 3)
Published by: INFORMS
Management Science
Coverage: 1954-2007 (Vols. 1-53)
Links to External Content: 2008-2013 (Vol. 54, No. 1 - Vol. 59, No. 3)
Moving Wall: 5 years What is the moving wall?
JSTOR Subjects(s): Business, Management & Organizational Behavior
JSTOR Collection(s): Arts & Sciences IV Collection, Business I Collection, For-Profit Academic Arts & Sciences IV Collection, For-Profit Academic Business I Collection
Published by: INFORMS
ISSN: 00251909
E-ISSN: 15265501
Journal Description
Management Science is a cross-functional, multidisciplinary examination of advances and solutions supporting enhanced strategic planning and management science. Includes relevant contributions from diverse fields:
Accounting and finance
Business strategy
Decision analysis
Information systems
Manufacturing and distribu - Journal of Personal Selling and Sales ManagementOriginal articles and research selected through blind review that advances knowledge in the areas of personal selling and sales management aimed at aggressively forging bonds and bridging gaps between sales practitioners and academics. Coverage: 09/01/1980 to present.
- Journal of Public Policy and MarketingPublishes articles, review articles, commentary and book reviews on a wide variety of subjects that apply to advertising, populations, legal developments and public policy in marketing. Coverage: 01/01/1982 to present.
- Journal of Public Policy & MarketingPublishes articles, review articles, commentary and book reviews on a wide variety of subjects that apply to advertising, populations, legal developments and public policy in marketing. Coverage: 01/01/1982 to present.
- Journal for Advancement of Marketing EducationFeatures articles on teaching, research & service as related to marketing professional positions.
- Psychology and MarketingOriginal research and review articles dealing with the application of psychological theories and techniques to marketing; exploration of issues of law, ethics and values in psychology and marketing, case studies and cross-cultural reports. Coverage: 03/01/1984 to present (with a 12 Month delay)
*Full text delay due to publisher restrictions ("embargo") - Sloan Management ReviewRefereed articles, commentary and reviews by management academics, consultants and practitioners on what's most useful in current management theory and practice and cross-functional perspectives on management issues written for professional managers. Coverage: 09/01/1996 to 09/02/2004.
- Journal of Business ResearchCoverage: V.1(1973-present).
- Journal of International Business StudiesCoverage: 1970-2009 (Vols. 1-40)
Links to External Content: 2010-2012 (Vol. 41, No. 1 - Vol. 43, No. 9)
Published by: Palgrave Macmillan Journals
Journal of International Business Studies
Coverage: 1970-2009 (Vols. 1-40)
Links to External Content: 2010-2012 (Vol. 41, No. 1 - Vol. 43, No. 9)
Moving Wall: 3 years What is the moving wall?
JSTOR Subjects(s): Business
JSTOR Collection(s): Arts & Sciences IV Collection, Business I Collection, For-Profit Academic Arts & Sciences IV Collection, For-Profit Academic Business I Collection
Published by: Palgrave Macmillan Journals
ISSN: 00472506
E-ISSN: 14786990
Journal Description
Journal of International Business Studies (JIBS) is a refereed journal that publishes the results of social science research and other types of articles that advance the understanding of business. JIBS' audience consists of scholars in universities and research institutes, as well as officials in private sector and pu - Industrial Marketing ManagementCoverage 1971-present.
- California Management ReviewFocused on bridging communication between those who study management and those who practice it. Coverage:09/01/1958 to present.
- Business HorizonsOriginal articles of interest aimed at academicians and practitioners of business, often with broad economic, social or political implications. Coverage: 03/01/1965 to 11/01/2001.
- Journal of International MarketingPublishes articles aimed at both practitioner and educator audiences covering international marketing practice and theory through original research articles, executive insights, and book reviews. Coverage: 03/01/1993 to present.
- Journal of Consumer PsychologyCoverage: 1992-present.
How to Access Periodicals
To find electronic journals on campus
- Go to the library's website https://www.subr.edu/library
- Locate FIND
- Click on Articles and Databases
- Select Databases A to Z
- Scroll down and locate the alphabet bar
- Select the database of your choice
- Click on on-campus
To find electronic journals off-campus
- Go to the library's website https://www.subr.edu/library
- Locate FIND
- Click on Articles and Databases
- Select Databases A to Z
- Scroll down an locate the alphabet bar
- Select the database of your choice
- Click on off-campus
- You will be prompted to login
- Enter your USER ID= Banner Identification Number (Example: U01234567)
- PIN=CHANGEME
To find periodicals using the online catalog
- Go the library's website https://www.subr.edu/library
- Locate FIND
- Click on Books and Journals
- Locate and click on periodical title
- Click on Search
Remember: Electronic journals will have an URL that links you to the full-text periodicals
Print periodicals will contain call numbers. You can find periodicals in the library based on the first letter of the call number.
- 1st Floor Reference Books (Ref.)
- 2nd Floor Call Numbers A-H
- 3rd Floor Call Numbers J-P
- 4th Floor Call Numbers Q-Z
If you have any questions, or experience problems logging on please contact the Ask Here Desk at (225)771-2841.
Suggested Databases for Marketing
- Academic Search Complete This link opens in a new windowAcademic Search Complete offers an enormous collection of the most valuable full-text journals, providing users access to critical information from many sources unique to this database. In addition, this database is the leading source of peer-reviewed, full-text for STEM research, as well as for the Social Sciences and Humanities. This scholarly collection offers unmatched coverage of information spanning a broad range of important areas of academic study, including anthropology, engineering, law, sciences and more.
- Business Source Complete This link opens in a new windowBusiness Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
- eBook Business Collection This link opens in a new windowEBooks are selected for this collection to assist students and scholars with various business research, special project and entrepreneurial needs, and to help students understand general business concepts. The eBook Business Collection encompasses a variety of business topics, such as marketing, finance, supply chain management and entrepreneurship, with additional focus on career growth, personal development, communication and networking.
- Ebsco Discovery Service This link opens in a new windowEBSCO Discovery Service offers you a single access point to searching a vast range of our library's resources. In addition to the library holdings you can search in thousands of journals and in all EBSCO databases.
- JSTOR This link opens in a new windowProvides page images of back issues of the core scholarly journals in the humanities and social sciences from the earliest issues to within a few years of current publication. Users may browse by journal title or discipline, or may search the full-text or citations/abstracts.
- Nexis Uni This link opens in a new windowOffers full-text online news, business, legal, legislative, and regulatory information, updated daily.
- Regional Business News This link opens in a new windowThis resource provides ultimate coverage for full-text business publications, on a regional level, for the United States and Canadian provinces. Key resources include newspapers, radio & TV news transcripts, trade publications, magazines and newswires, with full-text content coverage spanning over 22 years. Content Includes:Full-text for 106 regional U.S. and Canadian business publications,Full-text coverage dating back to 1990.
- Science Direct This link opens in a new windowScienceDirect is home to almost one-quarter of the world's peer-reviewed full-text scientific, technical and medical content. Over 15 million researchers, health care professionals, teachers, students and information professionals around the globe rely on ScienceDirect as a trusted source of nearly 2,200 journals and more than 26,000 book titles.
